Asmar Equestrian sponsored rider Sophie Wells receives an MBE

Sophie Wells London Olympics









An MBE rounds off what has been an amazing year for sponsored rider Sophie Wells. The paralympic rider sponsored by Asmar Equestrian has been honoured by the Queen in the New Year’s Honours list after Sophie contributed hugely to the success of Equestrian sport at London 2012.

The grade IV rider gained individual silver on  Dr Jackie and Dr Neil Walker’s horse Pinocchio in both the freestyle and individual tests which are approximately equal to the complexity of a Prix St George level test. Sophie also won her team test contributing her high score to the overall Team Gold placing.

Nottinghamshire based Sophie Wells is not just your average rider, from a non horsey background Sophie has managed the rare condition; Amniotic Band Syndrome, alongside riding, which affects blood flow, development and movement to achieve success at National, European and now Olympic level.

Modest and humble as ever Sophie said “I’m so proud to say that I have been awarded an MBE!!! It’s so exciting and I can’t believe it! I definitely think this honour should be shared with my amazing horse Pinocchio and my fantastic coach, Angela Weiss.” about receiving the honour.

Supplying Sophie with the finest equestrian clothing Asmar is available online at and from a selection of  retailers. Asmar Equestrian designs a range of quality, stylish riding apparel suitable for day-to-day and the show ring. The entire range incorporates classic beauty, fashion and optimum functionality for riders who deserve the best.

Check Out an Extract From Our Fab Article in Yorkshire Consumer Title Huddersfield Eye magazine

Hudds Eye Jan 2013 Xmas colours _ Asmar pg 1










We don’t need much of an excuse to buy clothes and Christmas is the perfect opportunity to hit the shops! So what are your colours at Christmas time and what do they say about you? All colours have a certain amount of symbolism and psychology. Colours can reflect our personalities and characteristics, so whatever you choose to wear this Christmas time make sure it embodies your style.

Be sophisticated in black; The colour black is timeless and elegant; displaying a sense of power and independence. Black is sexy and seductive, so if you want to impress a certain someone this year, then black could hold the key to success!

Draw attention in red: the colour of energy gets heart rates pumping! It’s flirty, fun and carefree making it an ideal Christmas colour – to avoid looking like a Christmas tree, don’t team red and green together during the holidays!

Succeed in gold; Gold exudes luxury and quality. It is a warming colour that draws all the right attention due to the optimism and confidence it helps to convey. Gold can be shiny, glittery and happy – perfect for this time of year.

Illuminate in silver; Silver is modern and glamorous and holds a certain amount of prestige. Silver will help dazzle everyone this Christmas due to its alluring qualities and charm.

Be playful in green; Green often creates a harmonious balance and is an extremely relaxing colour. But don’t be fooled! Wearing green reflects positivity and strength.

Noel Asmar from Asmar Equestrian knows just how important colour choices are when it comes to clothes. “Colour makes life beautiful and meaningful. It enables us to showcase our feelings, emotions and personalities. If everyone wore the same, it would make for a pretty boring world wouldn’t it?! Asmar Equestrian understands how important the right colour can be when it comes to clothes. Not only can colours be individual, but they can help a person’s complexion appear healthy and smooth, or highlight certain features such as someone’s hair or eyes. Christmas is a great time of year to choose a colour you might usually shy away from. It’s the perfect opportunity to be fun, daring or sexy. Whatever your mood or style there is a colour to suit you.”

Asmar Equestrian is an innovative clothing manufacturer inspired by the outdoor lifestyle. The entire clothing range incorporates classic beauty with hints of fashion.

Stand out from the crowd – visit

Warm Up With Asmar Equestrian

Asmar longsleeve base layer image











There is nothing like dreaming of summer during the winter months whilst we are battling with blustery winds, regular downpours and chilly frozen mornings. We at Asmar Equestrian can’t make it summer for you but we can help you stay warm and dry during the colder months.

The Longsleeve T- Mockneck and the  Women’s AE Logo Longsleeve T provide perfect base layers to wear under the rest of your equestrian attire for extra warmth without the need for bulky layers. Perfect for layering the streamline tops from Asmar Equestrian provide a stylish way to look chic whilst keeping warm.

The stretchy, flexible fabric allows you to move whether on the yard or whilst working and the clever technological design includes a Chitosante treatment which allows the garments to be absorbent, breathable, durable, fast-drying, static-free, wrinkle and pill resistant. Asmar longsleeve base layer image 2

Priced at $60.00 the Longsleeve T- Mockneck and the  Women’s AE Logo Longsleeve T are available direct from the website by visiting


Your Horse Magazine Features The All Weather Rider Jacket By Asmar Equestrian

AE T&T AWR jacket Your Horse Jan 2013 low res

The Asmar Equestrian All Weather Rider Jacket has been put to the test in this month’s Your Horse Magazine.

The buyers’ guide offered by the magazine looks at and compares products provided by leading retailers.  This month brought about the assessment of a range of Waterproof Jackets and we are pleased to declare the All Weather Rider Jacket stood up well to the competition!

Reviews reported the All Weather Rider to be “slim fitting, flattering and looks smart” with testers saying the jacket is “well worth the money” and that “the hidden skirt and riding vent are fantastic, and make this jacket really comfortable for riding in whilst keeping your legs nice and dry.” To read the full review pick up a copy of Your Horse magazine today.

We know our jacket is nothing like anything else on the market providing a true connection between style and functionality, but it is nice to know our testers agree!

The design of the All Weather Rider is unique. This award winning jacket contains both front and back zips which unveil a hidden skirt. The skirt innovation fits comfortably and easily over your legs and saddle keeping you warm and dry, whatever the weather brings! When not in use the skirts simply snap back into place providing a truly elegant coat whether you are riding or hitting the high street!

There is an All Weather Rider Jacket for everyone with sizes ranging from XS-XXL and a wide choice of colours; Black, Black plaid, Brown plaid, Camel, Charcoal, Navy, Plum, Red, and Olive

For more information or to find your nearist Asmar Equestrian stockist visit the website:

The All Weather Rider Jacket for Christmas

All weather rider jacket

So you’ve decided what you would like for Christmas.

Are hints enough? Or do you have to be a bit more obvious?

The All Weather Rider Jacket is the perfect Christmas present, if we say so ourselves!

Our popular award winning coat transforms to keep you and most saddles dry in all weather conditions.

  • Front and back skirt unveil behind a hidden zipper gusset to fit over your saddle.
  • When the skirts are not in use, they snap elegantly into place.
  • Removable hood.
  • A truly functional garment for outdoor enthusiasts.
  • 3M Reflective safety piping at back.
  • YKK zippers throughout.
  • Zippered chest and side pockets for cell phone or personal items. Inside ribbed sleeve cuff to prevent hay and weather elements from entering.

All that’s left is to leave suitable hints around the home…let us know how you do it!!

The final entry from Asmar equestrian-sponsored rider, Sophie Wells, from the Frankfurt 2011 Young Riders World Cup Final

Asmar equestrian-sponsored rider, Sophie Wells, recently attended the Frankfurt 2011 Young Riders World Cup Final in Germany, which was held from 16 – 18 December 2011. We have been serialising her diary entries, and this is the final entry.

The day of the kur, or dressage to music, and I was drawn first – typical, but my own fault as I had to draw the ball out of the hat!! But i’m all about setting the standard on the day as that’s something we cannot control! Noki felt good warming up, and when we went around the arena, it was really buzzing in there as it was a Saturday evening and many people had come to watch. When Noki heard his music he got a little excited, which was lovely because he does love his music, but it did ‘up’ him 3 gears. It caused a few mistakes, however it was an amazing opportunity to be put in that situation, being exposed to it and to experience it, and I have no doubt we will have come out of it stronger. We dropped one place in the freestyle to 7th, but in the scheme of things, being the World Cup final, I was very pleased with it. The judges were all very complimentary about us, and obviously we are different, with me being a para rider at an able bodied major competition; however we seemed to be received really well.

Noki really showed off in the prize giving doing the biggest extended trot I’ve ever sat on, he felt incredible. I’m so pleased he enjoyed it too, as I so enjoyed it, and I’m glad it didn’t stress him out, he looked very pleased with himself after. Ann Kathrin Linsenhoff had arranged for each rider to have a photo printed for when we came out of the prize giving in a specially engraved photo frame, which I gave to Noki’s owners Jackie and Neil, as they have allowed me to ride him and are so supportive. We went out for a celebratory meal that night with them before they had to fly back home and it really was lovely, I really appreciate all the hard work everybody who supported me out there, Jackie, Neil , Ange and Mark, had done and made it such an enjoyable and memorable trip.

I feel it has been great preparation ahead of London 2012 this year and our campaign for it will get under way now. I am trying to look at my finances to see whether it is possible and figure out where would be the best to be based next year. Angela Weiss has been amazing in her training, and help and support over all the years she has helped me, and I feel basing with her in the run up to London will give more continuity and enable her to overlook every aspect of training and care of the horses for next year. We are a fantastic team and I couldn’t do it without her!

Sunday morning we did some shopping before we left, it was quite sad to leave as I had enjoyed it so much! We hit blizzards on the way home coming through France, but we did get into the Christmas spirit when we stopped for fuel….

Thank you to everyone, all my sponsors and supporters, amazing team, family, friends, who have made this year possible. Next year… we come!

I was able to wear my new Asmar Equestrian Hunter Jacket, which has my sponsors’ logos on the front and back -it was great to wear around the venue and when I was riding.

Shhhh…here’s a secret scoop on our breeches

Our breeches are coming very soon, in the meantime have a look at some of their features –

  •  Fabric is durable and pill resistant
  • 4-way stretch for performance and comfort
  • Front Zip and Mid rise waist for a flattering fit on any figure
  • Faux suede knee patches (for AE3071) seat (for AE3070) for grip and durability
  • Unique rubber grip on inner waistband to keep you shirt tucked in and your breeches in place
  • Matching faux suede detail on pockets and belt loops
  • Modified stocking ankle in chitosante extreme fabric creates a beautiful finish and is smooth under your boots
  • Machine washable

Special Offers

We have overstocked on a few products, so we are offering 40% off on selected items.

Women’s Fitness Pant

Wide waistband and popular boot cut provides a comfortable, natural fit with plenty of coverage while bending and stretching.

Features Chitosante treatment, which wicks away moisture and allows the garment to be absorbent, breathable, durable, fast-drying, static-free, wrinkle and pill resistant.

Fade resistant over repeated washing.

UPF 50 protection.

Available in a range of colours and sizes. Order yours today! Click here

Christmas gift ideas

The Eazy Fit Newsboy Cap is available in Brown Plaid and is fashionable as well as functional. Although traditionally a men’s cap, the Eazy Fit Newsboy Cap has become popular among women and top fashion houses. This cap helps to create the ultimate stylish touch, even if you are feeling slightly dishevelled inside!

Special Offers

We have overstocked on a few products, so we are offering 40% off on selected items.

Women’s Prima Fitness Jacket

Stylish women’s jacket with a fabulous scrunched collar and long sleeves.

Contains Chitosante treatment that wicks away moisture and allows the garment to be absorbent, breathable, durable, fast-drying, static-free, wrinkle and pill resistant.

Fade resistant over repeated washing.
UPF 50 protection.

Available in a range of colours and sizes. Order today! Click here