Blog Archives

Demonstration of The All Weather Rider Jacket

As you all know we were at BETA last month showing off our clothing range. During one demonstration we highlighted the features of the All Weather Rider Jacket. We thought that some of these pictures may help to show the functions of the jacket…Please let us know what you think.

Front and back skirt unveil behind a hidden zipper gusset to fit over your saddle

Asmar Equestrian Daily Demo at BETA 2012 with Sophie Wells

View our demonstration video and description of our Show Coat, The All Weather Rider™, and our Rider’s Vest.

Asmar Equestrian BETA 2012 Fashion Show

Check out our fashion show at BETA 2012

Contact us for any product details at


Retailers – will you be at BETA?

Come and see us on stand K62

Retailers – Asmar Equestrian is at BETA

Asmar Equestrian will be launching their stunning Dressage Tail Coat and the new Soft Shell Winter Breeches.

If you are attending BETA we would love to see you there – you can even arrange a meeting with us. Email –

Asmar Equestrian in EBM Magazine

Eagle eyed readers will have spotted a picture of the well received Asmar Equestrian collection at 2011’s BETA trade show in the Feb 2012 Equestrian Business Monthly issue, which includes a BETA preview article.

These items are still available in 2012 –

The Award Winning All Weather Rider Jacket

Sophisticated style and design – A unique jacket that transforms to keep you and most saddles dry in all weather conditions. Front and back skirt unveil behind a hidden zipper gusset to fit over your saddle.

The Rider’s Vest

Just the right amount of warmth. The back has a hidden waterproof/windproof gusset that may be opened for more comfort and style while riding. Offered in unique colors, this vest is lightweight and the fabric is bonded with a light fleece for just the right amount of warmth.

Logo Longsleeve T

Comfortably lightweight, breathable, fast drying with anti-wicking properties. A perfect everyday piece that features the Asmar Equestrian logo down the sleeve.


Asmar Equestrian at BETA 2012


Equestrian Representatives!

Asmar Equestrian will be at BETA from 19th – 21st Feb 2012 at NEC, Birmingham UK.

Asmar Equestrian chose BETA 2011 to launch its range of exclusive outerwear apparel, and returns in 2012 with some exciting new lines. In 2011, Asmar took home the hotly-contested Most Innovative Rider Apparel innovation award for the All Weather Rider™ Jacket, judged to be ‘elegant, multi-functional and well-tailored’.

The jacket will be showcased in the Horse Demonstration Arena, and is gaining considerable support from leading riders.

“I love the fact it is so practical – it is of course waterproof and windproof, but also lightweight and breathable,” says Grand Prix dressage rider and trainer, Sarah Millis.

Leading Young Rider and Para gold medallist Sophie Wells is also a fan. “The All Weather Rider has a concealed skirt behind a zipped gusset that fits over your saddle, both at the front and back, which I can’t believe hasn’t been thought of before.”

2012 sees Asmar introducing a full collection of riding wear to retailers, including outerwear, show apparel, warm-up wear and riding breeches. “We are looking forward to speaking directly with retailer representatives and getting the clothes into people’s hands at BETA,” Noel adds.

See Asmar Equestrian at stand K-6-2 at BETA and visit the website at

Diary of Asmar equestrian-sponsored rider, Sophie Wells, from the Frankfurt 2011 Young Riders World Cup Final in Germany – 2nd post

Merry Xmas to our followers!

Asmar equestrian-sponsored rider, Sophie Wells, recently attended the Frankfurt 2011 Young Riders World Cup Final in Germany, which was held from 16 – 18 December 2011. We are serialising her diary entries over the next week:

En route to Germany and we had stopped off in Reims in France for an overnight stop; I was feeling proud of myself that I had driven the lorry for an hour in France.

Everybody was quite tired by then; I took Noki for a little wander around the yard’s indoor school while my trainer Angela Weiss and my transporter Mark got the stable ready. Noki didn’t seem phased at all by the journey, and looked great getting off the lorry.

The next day was an early start again after a few hours sleep to crack on and head for Germany. We passed the German/French boarder and Mark said it was tradition to stop for ice cream there, so at 7am we were having ice cream….

We arrived in Frankfurt in really good time, it just took us an hour to find the right entrance to get into the complex; it was very confusing!! Eventually we got there at lunch time, and found the stabling was in a massive multi story car park. We were one of the first to arrive, and could choose any stable we wanted, this obviously took us ages to decide! Quiet enough to sleep, airy but not cold, good light, not too far from the wash box and warming up, and enough space to get him in and out….we found the perfect one and mark reversed the lorry into the car park to unload!

Visit for details of our clothing range.

BETA 2012 – showing off our latest ranges…

We can’t wait to show the retailers our latest ranges at BETA 2012, so retailers can choose the latest designs to stock for customers’

Coverage in ETN

Have a look at some coverage Asmar Equestrian gained following on from the British Equestrian Trade Association’s International Exhibition, where we won the Award for the Most Innovative Rider Clothing of the Year 2011.