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Diary of Asmar equestrian-sponsored rider, Sophie Wells, from the Frankfurt 2011 Young Riders World Cup Final in Germany – 2nd post

Merry Xmas to our followers!

Asmar equestrian-sponsored rider, Sophie Wells, recently attended the Frankfurt 2011 Young Riders World Cup Final in Germany, which was held from 16 – 18 December 2011. We are serialising her diary entries over the next week:

En route to Germany and we had stopped off in Reims in France for an overnight stop; I was feeling proud of myself that I had driven the lorry for an hour in France.

Everybody was quite tired by then; I took Noki for a little wander around the yard’s indoor school while my trainer Angela Weiss and my transporter Mark got the stable ready. Noki didn’t seem phased at all by the journey, and looked great getting off the lorry.

The next day was an early start again after a few hours sleep to crack on and head for Germany. We passed the German/French boarder and Mark said it was tradition to stop for ice cream there, so at 7am we were having ice cream….

We arrived in Frankfurt in really good time, it just took us an hour to find the right entrance to get into the complex; it was very confusing!! Eventually we got there at lunch time, and found the stabling was in a massive multi story car park. We were one of the first to arrive, and could choose any stable we wanted, this obviously took us ages to decide! Quiet enough to sleep, airy but not cold, good light, not too far from the wash box and warming up, and enough space to get him in and out….we found the perfect one and mark reversed the lorry into the car park to unload!

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We are delighted to share with you the details of our social media hubs and look forward to connecting with new friends online – please bookmark these pages today, and come along to Facebook to follow us; we are currently running a competition with to win an amazing Asmar All Weather Rider Jacket. “Just received my “All Weather Rider”; the quality is top notch and the design is so unique” says customer Anne Kralman of the product.

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Many thanks; the Asmar Equestrian team.

Asmar wins 2011 BETA award for riding clothes

Asmar Equestrian returned from the annual British Equestrian Trade Association’s International Exhibition with the Award for the Most Innovative Rider Clothing of the Year 2011. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functionalgarment, well tailored to allow plenty of movement and flexibility”.

The patent pending coat transforms to cover riders and most saddles from the weather. A hidden zipper gusset at the center back and front unveils awaterproof skirt to extend over the saddle. Zippers at the cuffs with a builtin cuff prevent hay and rain from entering the sleeve. The fabric is bondedwith a lightweight fleece backing for warmth without bulk. The fabric iswaterproof, windproof and stretches in all directions. The All Weather Riderjacket is designed for riders who want to ride in virtually any weather.

In accepting the award, Noel Asmar, CEO, rider and designer, expressed gratitude not only to BETA but the scores of retailers who have ordered the line of rider specific clothing designed to perform with the use of sophisticated technical fabrics that stretch to enhance the comfort and practicality of the collection.

Asmar Equestrian outerwear debuted in North America at AETA in January and in Europe at BETA in February, featuring a rich color palette and styles with a play on tradition highlighted by elongated silhouettes for a flattering, ageless style in and out of the ring.

Noel Asmar has been designing for some of the world’s best known lifestyle brands for over a decade. Inspired by her own love for the equestrian lifestyle, Asmar focuses on creating distinguished apparel with technical savvy and details that clearly define the brand.