Category Archives: News

Asmar Equestrian sponsored rider Sophie Wells receives an MBE

Sophie Wells London Olympics









An MBE rounds off what has been an amazing year for sponsored rider Sophie Wells. The paralympic rider sponsored by Asmar Equestrian has been honoured by the Queen in the New Year’s Honours list after Sophie contributed hugely to the success of Equestrian sport at London 2012.

The grade IV rider gained individual silver on  Dr Jackie and Dr Neil Walker’s horse Pinocchio in both the freestyle and individual tests which are approximately equal to the complexity of a Prix St George level test. Sophie also won her team test contributing her high score to the overall Team Gold placing.

Nottinghamshire based Sophie Wells is not just your average rider, from a non horsey background Sophie has managed the rare condition; Amniotic Band Syndrome, alongside riding, which affects blood flow, development and movement to achieve success at National, European and now Olympic level.

Modest and humble as ever Sophie said “I’m so proud to say that I have been awarded an MBE!!! It’s so exciting and I can’t believe it! I definitely think this honour should be shared with my amazing horse Pinocchio and my fantastic coach, Angela Weiss.” about receiving the honour.

Supplying Sophie with the finest equestrian clothing Asmar is available online at and from a selection of  retailers. Asmar Equestrian designs a range of quality, stylish riding apparel suitable for day-to-day and the show ring. The entire range incorporates classic beauty, fashion and optimum functionality for riders who deserve the best.

Your Horse Magazine Features The All Weather Rider Jacket By Asmar Equestrian

AE T&T AWR jacket Your Horse Jan 2013 low res

The Asmar Equestrian All Weather Rider Jacket has been put to the test in this month’s Your Horse Magazine.

The buyers’ guide offered by the magazine looks at and compares products provided by leading retailers.  This month brought about the assessment of a range of Waterproof Jackets and we are pleased to declare the All Weather Rider Jacket stood up well to the competition!

Reviews reported the All Weather Rider to be “slim fitting, flattering and looks smart” with testers saying the jacket is “well worth the money” and that “the hidden skirt and riding vent are fantastic, and make this jacket really comfortable for riding in whilst keeping your legs nice and dry.” To read the full review pick up a copy of Your Horse magazine today.

We know our jacket is nothing like anything else on the market providing a true connection between style and functionality, but it is nice to know our testers agree!

The design of the All Weather Rider is unique. This award winning jacket contains both front and back zips which unveil a hidden skirt. The skirt innovation fits comfortably and easily over your legs and saddle keeping you warm and dry, whatever the weather brings! When not in use the skirts simply snap back into place providing a truly elegant coat whether you are riding or hitting the high street!

There is an All Weather Rider Jacket for everyone with sizes ranging from XS-XXL and a wide choice of colours; Black, Black plaid, Brown plaid, Camel, Charcoal, Navy, Plum, Red, and Olive

For more information or to find your nearist Asmar Equestrian stockist visit the website:

The first show at Hickstead

The Carpetright Derby is one of the most famous equestrian events in the world. Founded in 1960 by the late Douglas Bunn, it is the only competition that sees riders take on the front descent of the infamous Derby Bank, the biggest of its kind to be found anywhere in the world.

This iconic event makes heroes of its human and equine stars. The course is as famous as the horses and riders that embark upon it. No other event in the world asks this much of its entrants, and no other course creates this type of drama.

And if you want more…

Here is a list of other events happening at Hickstead

  • Senior national showjumping classes
  • Horse of the Year Show showing qualifiers
  • A polo exhibition match
  • Carriage driving
  • The Mini Challenge – it’s the place to discover the stars of tomorrow

The British Jumping Derby Meeting is a must for any horse lover! It showcases riders of all ages and abilities.

Look out for us!! ENM Solutions Ltd, from Albourne in East Sussex, will be exclusively retailing some of our key items at the Hickstead Derby on stand no 26, opposite the main International arena.

For more on Hickstead visit –

The most beautiful ride of our lives…

Anne McNamara and Laura Pierz recently went on a riding holiday to the Scottish Highlands. They rode Higland Ponies through the Scottish countryside around Blair Atholl Castle and Newtonmore. They took their All Weather Rider Jackets with them, for which they were eternally grateful!

“We wore the All Weather jacket for nine days. Several days of driving sideways rain and we stayed totally dry. great product!!!!” 

Our popular award winning coat transforms to keep you and most saddles dry in all weather conditions.

Anne and Laura sent in some pictures of their trip. We are extremely jealous as the pictures look beautiful!






If you have any pictures that you would like to send in to us then please do so. We love looking at them all.

The Queen’s Horse Stardust, will be at Diamond Jubilee

The star of the Great Britain act at the Diamond Jubilee will be Stardust, one of the Queen’s horses trained and looked after by Horse of the Year Show champion Katie Jerram.

The Queen bred Stardust at the royal stud at Hampton Court and according to Ms Jerram, Her Majesty “meets her two or three times a year and she always gives her a carrot out of a little paper bag that she’s had cut up”.

Read the full story from The Telegraph by clicking here


Equestrian is so fashionable, even Victoria Beckham is joining in!

Victoria Beckham recently took eldest son Brooklyn horse riding in LA and even tweeted a picture! Click here to see the picture and read the full story.

Monaco Royal and Gucci go Equestrian!

Gucci launches the new ‘Forever Now’ campaign with images of Monaco royal, Charlotte Casiraghi. The first picture was released this week by Gucci and is the first in a series of sittings to take place between Casiraghi and four celebrated fashion photographers over the next two years.

Casiraghi and Gucci have combined their love of horses and riding – Casiraghi is a show jumper, while the label’s founder, Guccio Gucci, appropriated the brand’s signature green and red stripe from the canvas girth strap of a horse’s saddle – to create the campaign.

View the full article and the first picture campaign by clicking here

Asmar Equestrian BETA 2012 Fashion Show

Check out our fashion show at BETA 2012

Contact us for any product details at


Please remember to vote for us!!

As you know, we have made it to the finals of the 2012 PagePlay Equestrian Social Media Awards!!

Asmar Equestrian has been selected in the Rider Attire Brand category and we would love your help to win the award. Please follow this link and vote for Asmar Equestrian, we’re in category 10.

You can vote in other  categories as well, but you can only vote once. Thank you for your support and vote!

Read about the REAL star of War Horse!!

This article is all about the star of War Horse – Finder, an 11-year-old bay thoroughbred gelding.

War Horse, on release in the UK from January 13, tells the story of Joey, a horse sold to the British cavalry and shipped to France during the 1914-1918 war.

He serves in both the British and German armies, while his devoted young owner embarks on a mission to bring him home.

Finder’s first major film was the 2003 horseracing drama Seabiscuit, in which he starred alongside Tobey Maguire and Jeff Bridges He went on to work on the Legend Of Zorro in 2005 with Antonio Banderas, Did You Hear About The Morgans with Hugh Grant in 2009 and Unstoppable with Denzil Washington in 2010.

Since War Horse finished filming, Finder has been working on the soon-to-be released Snow White movie starring Julia Roberts. What a star…!

To read the full article – click here