Blog Archives

Let the games begin!

As London plays host to the 2012 Olympics, there are just 3 colours to be seen in this summer – Red, White and Blue!

2012 is certainly the year to be patriotic. We have already paid homage to all things regal by celebrating the Queen’s Diamond jubilee and adorning ourselves in fashion memorabilia from Union Jack Wellies by Hunter to the latest Tote bag covered in Corgis by Topshop. Now we need to celebrate the Olympics and support our British athletes by bringing out the Red, White and Blue and adding our own sporting twist.

If you can’t quite see yourself in a replica of Stella McCartney’s figure hugging kit designed for Team GB, then perhaps a fusion of high-performance gear along with high fashion is more your thing.

Teaming our love of the Olympics with the Union Jack, Asmar Equestrian has some gorgeous Red, White and Blue designer clothing. Their timeless Polo Shirts are the epitome of British style along with the softshell stretchy gillet type vests.

Fashion designer Noel Asmar from Asmar Equestrian is extremely excited about the 2012 Olympics and has been influenced by the latest fashion trends when designing her high performance sportswear with a British twist, she says “The 2012 Olympics is such an exciting time for Britain. It has also allowed us designers to have a little fun of our own! Red, White and Blue are great colours to work with; White is a perfect base colour and goes with almost anything. Red has the misinterpretation of being a daring colour to wear; it’s the colour of love and passion, which makes it very warming. Blue, especially Navy, is a timeless colour that can easily be dressed up or down. It’s not as ‘safe’ as black, making it the perfect colour no matter what the occasion.”

Noel continues, “Our entire clothing range incorporates the classic British style with strong hints of fashion, something we hope this year’s Olympians will love!”

Whether you are a sporting person looking for a British style this year, or simply want to support Team GB, then the Asmar Equestrian clothing range is perfect.  All of their pieces include equestrian tailoring and practical features, but are also very beautiful. They are the perfect example of functionality meeting high-end fashion.

To see all of Asmar Equestrian’s clothing range, visit – UK stockists are listed on the site.

Our very own Sophie Wells living her Olympic Dream

This is Lincolnshire has done a lovely article about Sophie Wells and her Olympic dream.

Sophie Wells has gold in her sights after being selected for the Great Britain equestrian team at this year’s Paralympics in London.

She will be riding her horses Pinocchio and Valerius at the Games having excelled with a clean sweep of first and second places in the Grade IV classes at the Hartpury final selection trials.

And now the 22-year-old former University of Lincoln student’s aim is to make it to the top of the podium in August.

“There is only one thing I am going for and that is gold. That is my focus and I will settle for nothing else,” she said.

“I’ve been competing a while now and I know a lot of my potential rivals.

“I’ve got my eye on them, but my sole focus is on what I do, that’s what I can control.

“It is unbelievable to be selected. I’m ecstatic with the news.

“It is something we have been working towards for a long time and I’m really looking forward to the next few months.”

The rider from Nottinghamshire border village Harby was born with Amniotic Band Syndrome and has been riding since the age of seven.

She has represented Great Britain at under-21 level and was named first reserve on her horse Touchdown II at the last Games in Beijing.

Sadly Touchdown II went lame and the dream had to be put on hold.

“I’ve learned a lot over the last few years and I’m still taking every day as it comes,” said Wells.

“Because of the disappointment of the last Games, I don’t want to miss out on this opportunity.”

Selection for the Games was not a forgone conclusion for Wells.

Despite excelling at the World Equestrian Games in 2010 where she took two gold medals in Kentucky, America, she refused to count her chickens.

“Ahead of selection I was feeling confident, but things do change,” she said.

“The selectors will have their own minds and you have little control over that. But I’m really proud of how my two horses have performed.

“They’ve done a great job to get selected and now the big challenge comes.

“They are having a week off now. They have had a busy time recently with the selection process.

“Then we’ll pick back up and the hard work ahead of the Games starts.”

Preparation is everything now for Wells.

With her place booked, the focus is on increasing the bond between her and her horses and making sure they are in top shape.

“We’ll be keeping a close eye on the fitness of the horses and their diet and keep them in the best shape possible,” she said.

“They will get a couple of treats, though. I think they can have a couple of carrots and apples as a well done for getting selected.

“They are very happy horses at the moment. They enjoy their work and work very hard.

“Every day we are building that bond of trust up. It is all about the partnership and we are working on that bond every day.

“We’ll be performing in front of big crowds at the Olympics and they will have to trust me that I can get them through the routines.”


Visit This is Lincolnshire by clicking here

Who will host the 2018 World Equestrian Games?

A record eight countries are applying to host the 2018 World Equestrian Games.

Australia, Canada, Hungary, Morocco, Russia, Sweden, the USA and Austria are all in the running – do you have a favorite?

Presently, Britain has no plans to bid.

With thanks to Horse and Hound


Sophie Wells to feature in new Olympic TV programme

Horse & Country TV is delighted to present Getting to Greenwich, their new eight-part series on prospects for the British equestrian team in the run-up to the London Olympics.

Our very own Sophie Wells will be starring in the episode on Monday 5th December.

Each episode explores the hopes and dreams of a potential contender for Team GBR. Getting to Greenwich features two riders from each of the three Olympic and one Paralympic disciplines of dressage, showjumping, eventing, and para-equestrian dressage. The series is sponsored by NAF, the UK’s leading manufacturer of equine feed supplements and Official Suppliers to the British Equestrian Team.

The first episode aired on Monday 28th November, but don’t worry if you missed it, episodes will be repeated each day during the first week of transmission.

Don’t forget to support Sophie Wells, Asmar Equestrian’s sponsored rider on Monday 5th December at 8pm. Let us know what you think of the programme.