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Check Out an Extract From Our Fab Article in Yorkshire Consumer Title Huddersfield Eye magazine

Hudds Eye Jan 2013 Xmas colours _ Asmar pg 1










We don’t need much of an excuse to buy clothes and Christmas is the perfect opportunity to hit the shops! So what are your colours at Christmas time and what do they say about you? All colours have a certain amount of symbolism and psychology. Colours can reflect our personalities and characteristics, so whatever you choose to wear this Christmas time make sure it embodies your style.

Be sophisticated in black; The colour black is timeless and elegant; displaying a sense of power and independence. Black is sexy and seductive, so if you want to impress a certain someone this year, then black could hold the key to success!

Draw attention in red: the colour of energy gets heart rates pumping! It’s flirty, fun and carefree making it an ideal Christmas colour – to avoid looking like a Christmas tree, don’t team red and green together during the holidays!

Succeed in gold; Gold exudes luxury and quality. It is a warming colour that draws all the right attention due to the optimism and confidence it helps to convey. Gold can be shiny, glittery and happy – perfect for this time of year.

Illuminate in silver; Silver is modern and glamorous and holds a certain amount of prestige. Silver will help dazzle everyone this Christmas due to its alluring qualities and charm.

Be playful in green; Green often creates a harmonious balance and is an extremely relaxing colour. But don’t be fooled! Wearing green reflects positivity and strength.

Noel Asmar from Asmar Equestrian knows just how important colour choices are when it comes to clothes. “Colour makes life beautiful and meaningful. It enables us to showcase our feelings, emotions and personalities. If everyone wore the same, it would make for a pretty boring world wouldn’t it?! Asmar Equestrian understands how important the right colour can be when it comes to clothes. Not only can colours be individual, but they can help a person’s complexion appear healthy and smooth, or highlight certain features such as someone’s hair or eyes. Christmas is a great time of year to choose a colour you might usually shy away from. It’s the perfect opportunity to be fun, daring or sexy. Whatever your mood or style there is a colour to suit you.”

Asmar Equestrian is an innovative clothing manufacturer inspired by the outdoor lifestyle. The entire clothing range incorporates classic beauty with hints of fashion.

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Entry six of the diary of Asmar equestrian-sponsored rider, Sophie Wells, from the Frankfurt 2011 Young Riders World Cup Final

Asmar equestrian-sponsored rider, Sophie Wells, recently attended the Frankfurt 2011 Young Riders World Cup Final in Germany, which was held from 16 – 18 December 2011. We are serialising her diary entries over the next week:

We had come sixth in the individual test, and Nokis owners, Jackie & Neil Walker, came out to watch – they were both thrilled with it. It was really nice to see them enjoying it so much and getting the enjoyment out of Noki and how well he did. I’m so appreciative of their support.

In the afternoon we went to the town hall in the middle of Frankfurt, surrounded by their Christmas market which was amazing, to meet the Mayor. The Germans were obviously very proud of the show and of the great horse Totilas, as his name cropped up a few times!! But massive thanks must go to Ann Kathrin Linsenhoff, who still supports the young rider final by sponsoring it and giving them the hospitality – I experienced a taster of what it could be like riding there as a senior in the Grand Prix. That evening was also a Welcome Dinner for the dressage riders, with a 3 course meal with amazing food, and we got to chat with some Grand Prix riders who sat on our table. We also had to take part in the Swedish tradition of toasting the horse by standing on the chair and table, which in a 5* hotel restaurant I found a bit amusing as the staff looked quite worried!

I was riding the next day but in the evening; the sound check was at 6am, so I had another early start to get that done and sort Noki out before going back for Breakfast and then back over again to watch the Grand Prix. It was a great opportunity to watch, many big names competing in it, and my trainer Ange and I chatted about it all; I learnt a lot and a lot was also consolidated, as you could see that some of the movements didn’t come off well due to the poor basic way of going, which Ange is also reminding me of all the time. This is why we rarely practise movements because we use exercises to enhance the way of going and the movements get better through that. I could also see that a lot of international riders used that when we watched them warm up.

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Asmar offers customers free shipping within North America for the month of December.

December special!

Asmar offers customers free shipping within North America for the month of December. There’s still time to get your goodies by Christmas…

Visit to order within America/Canada, or check out stockist locations online, for international orders…

Asmar Equestrian is seeking distributors and retailers

Asmar Equestrian, part of Noel Asmar Design Inc, the Canadian brand of timeless fitness and leisurewear, is seeking UK-based retailers to join its growing team.

Asmar Equestrian launched in the UK at the British Equestrian Trade Association (BETA) International trade show in February 2011, winning the BETA Innovation Award for Most Innovative Rider Clothing with its stunning All Weather Rider™ jacket.

Asmar Equestrian’s outerwear range includes rich colour palettes and traditional, ageless styles with a flattering fit. “We have been delighted with the response so far from UK retailers, but are still considering applications from new retailers that would be interested in stocking this range of sophisticated, yet technical products,” says company CEO, Noel Asmar.

“We are specifically looking for boutique shops, online stores and county retailers whose customers enjoy being around and riding horses. While our competition clothing is firmly designed with horse riders that compete in mind, we also have a range of casual wear and outer wear that is enjoyed by equestrian spectators and fashion enthusiasts alike,” Noel explains.

Retailers should email their enquiries to:

The company’s web pages are –

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Asmar wins 2011 BETA award for riding clothes

Asmar Equestrian returned from the annual British Equestrian Trade Association’s International Exhibition with the Award for the Most Innovative Rider Clothing of the Year 2011. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functionalgarment, well tailored to allow plenty of movement and flexibility”.

The patent pending coat transforms to cover riders and most saddles from the weather. A hidden zipper gusset at the center back and front unveils awaterproof skirt to extend over the saddle. Zippers at the cuffs with a builtin cuff prevent hay and rain from entering the sleeve. The fabric is bondedwith a lightweight fleece backing for warmth without bulk. The fabric iswaterproof, windproof and stretches in all directions. The All Weather Riderjacket is designed for riders who want to ride in virtually any weather.

In accepting the award, Noel Asmar, CEO, rider and designer, expressed gratitude not only to BETA but the scores of retailers who have ordered the line of rider specific clothing designed to perform with the use of sophisticated technical fabrics that stretch to enhance the comfort and practicality of the collection.

Asmar Equestrian outerwear debuted in North America at AETA in January and in Europe at BETA in February, featuring a rich color palette and styles with a play on tradition highlighted by elongated silhouettes for a flattering, ageless style in and out of the ring.

Noel Asmar has been designing for some of the world’s best known lifestyle brands for over a decade. Inspired by her own love for the equestrian lifestyle, Asmar focuses on creating distinguished apparel with technical savvy and details that clearly define the brand.