Category Archives: clothing

Asmar Equestrian sponsored rider Sophie Wells receives an MBE

Sophie Wells London Olympics









An MBE rounds off what has been an amazing year for sponsored rider Sophie Wells. The paralympic rider sponsored by Asmar Equestrian has been honoured by the Queen in the New Year’s Honours list after Sophie contributed hugely to the success of Equestrian sport at London 2012.

The grade IV rider gained individual silver on  Dr Jackie and Dr Neil Walker’s horse Pinocchio in both the freestyle and individual tests which are approximately equal to the complexity of a Prix St George level test. Sophie also won her team test contributing her high score to the overall Team Gold placing.

Nottinghamshire based Sophie Wells is not just your average rider, from a non horsey background Sophie has managed the rare condition; Amniotic Band Syndrome, alongside riding, which affects blood flow, development and movement to achieve success at National, European and now Olympic level.

Modest and humble as ever Sophie said “I’m so proud to say that I have been awarded an MBE!!! It’s so exciting and I can’t believe it! I definitely think this honour should be shared with my amazing horse Pinocchio and my fantastic coach, Angela Weiss.” about receiving the honour.

Supplying Sophie with the finest equestrian clothing Asmar is available online at and from a selection of  retailers. Asmar Equestrian designs a range of quality, stylish riding apparel suitable for day-to-day and the show ring. The entire range incorporates classic beauty, fashion and optimum functionality for riders who deserve the best.

Check Out an Extract From Our Fab Article in Yorkshire Consumer Title Huddersfield Eye magazine

Hudds Eye Jan 2013 Xmas colours _ Asmar pg 1










We don’t need much of an excuse to buy clothes and Christmas is the perfect opportunity to hit the shops! So what are your colours at Christmas time and what do they say about you? All colours have a certain amount of symbolism and psychology. Colours can reflect our personalities and characteristics, so whatever you choose to wear this Christmas time make sure it embodies your style.

Be sophisticated in black; The colour black is timeless and elegant; displaying a sense of power and independence. Black is sexy and seductive, so if you want to impress a certain someone this year, then black could hold the key to success!

Draw attention in red: the colour of energy gets heart rates pumping! It’s flirty, fun and carefree making it an ideal Christmas colour – to avoid looking like a Christmas tree, don’t team red and green together during the holidays!

Succeed in gold; Gold exudes luxury and quality. It is a warming colour that draws all the right attention due to the optimism and confidence it helps to convey. Gold can be shiny, glittery and happy – perfect for this time of year.

Illuminate in silver; Silver is modern and glamorous and holds a certain amount of prestige. Silver will help dazzle everyone this Christmas due to its alluring qualities and charm.

Be playful in green; Green often creates a harmonious balance and is an extremely relaxing colour. But don’t be fooled! Wearing green reflects positivity and strength.

Noel Asmar from Asmar Equestrian knows just how important colour choices are when it comes to clothes. “Colour makes life beautiful and meaningful. It enables us to showcase our feelings, emotions and personalities. If everyone wore the same, it would make for a pretty boring world wouldn’t it?! Asmar Equestrian understands how important the right colour can be when it comes to clothes. Not only can colours be individual, but they can help a person’s complexion appear healthy and smooth, or highlight certain features such as someone’s hair or eyes. Christmas is a great time of year to choose a colour you might usually shy away from. It’s the perfect opportunity to be fun, daring or sexy. Whatever your mood or style there is a colour to suit you.”

Asmar Equestrian is an innovative clothing manufacturer inspired by the outdoor lifestyle. The entire clothing range incorporates classic beauty with hints of fashion.

Stand out from the crowd – visit

Women’s Polo Shirt

Our polo shirts are available in an array of bold colours and technical fabrics, which make these lightweight shirts a wardrobe staple all year round.

The shirt features contrasting button hole stitching for a stylish touch.

It boasts a longer length, so you can tuck it in easily. Made from 100% Polyester with the benefits of ChitoSante antibacterial treatment, making the fabric breathable, fast drying, odour resistant and pill resistant. The shirt also offers SPF 30 Protection.

Look at what was seen in the Xmas gift guide in Absolute Horse

We were so pleased to see our Merino Wool Vest in Absolute Horse Christmas gift ideas section!

We agree! We think our stylish vest is a great idea for Christmas!

Exuberant regal tones

Huddlesfield Eye Magazine recently featured a lovely article on regal colours and trends. Our very own Noel Asmar gives her opinions and views on the latest jewel colours…

The bright acid colours of the summer have faded into the majestic realm of jewel inspired tones for autumn and winter. Shine like a gem – think striking and electric sapphire, deep ruby or rich emerald in order to create a real sophisticated look.

Really shine in a bold jewel tone outfit

To imitate the catwalk and make a real statement, just choose one colour and wear it monochromatically. Jasmine di Milo, Chloe, Vivienne Westwood and Alexander McQueen have all designed omnipotent outfits for a true ostentatious feel. So forget the little black dress and learn to command by being dynamic and distinctive.

If this sounds all a bit too daunting and you’re more of the jeans and trainer type, then why not dazzle up your look by adding a colourful gilet, jacket or polo shirt to your outfit? You’ll remain true to your style while the fashionista inside gleams through.

You could always let your accessories do the sparkling instead. There are a whole range of clutch bags, high-heels and hair jewels on the high street and all available in valuable precious tones.

Fashion designer Noel Asmar from Asmar Equestrian adores the vivid colours inspired by precious gemstones, she says “Jewel tones have always influenced my designs. Our fashion range is full of vibrant colours, perfect for adding a touch of style and glamour to any outfit. We specialise in countryside and equestrian clothing, which can often be drab and uninspiring. Our most popular colours are the deep reds and regal plums. We appreciate that the right colours can create an elegant sophistication that will make sure you stand out from the crowd for all the right reasons.”

All of Asmar Equestrian’s pieces include outdoor and equestrian tailoring. They are not only beautiful, but are the perfect example of functionality meeting high-end fashion.

To see all of Asmar Equestrian’s clothing range, visit – UK stockists are listed on the site.

Monaco Royal and Gucci go Equestrian!

Gucci launches the new ‘Forever Now’ campaign with images of Monaco royal, Charlotte Casiraghi. The first picture was released this week by Gucci and is the first in a series of sittings to take place between Casiraghi and four celebrated fashion photographers over the next two years.

Casiraghi and Gucci have combined their love of horses and riding – Casiraghi is a show jumper, while the label’s founder, Guccio Gucci, appropriated the brand’s signature green and red stripe from the canvas girth strap of a horse’s saddle – to create the campaign.

View the full article and the first picture campaign by clicking here

Our show wear is classic, timeless and beautiful – FREE shipping on all items for North American orders in December

Asmar offers customers free shipping within North America for the month of December. There’s still time to get your show wear by the festive season.

Visit to order within America/Canada, or check out stockist locations online, for international orders…

Get your All Weather Rider jacket in time for the holidays…Asmar’s free shipping within North America

Get your All Weather Rider jacket in time for the holidays…

Asmar offers customers free shipping within North America for the month of December. There’s still time to get your goodies by Christmas…











Visit to order within America/Canada, or check out stockist locations online, for international orders…

Asmar offers customers free shipping within North America for the month of December.

December special!

Asmar offers customers free shipping within North America for the month of December. There’s still time to get your goodies by Christmas…

Visit to order within America/Canada, or check out stockist locations online, for international orders…

Perfect for all competitions

Dixie Show Shirt – short sleeved and sweet!

The Dixie Show Shirt is a short sleeve alternative to our Classic Show Shirt. Made of stretch fabric that breathes! Conveniently wrinkle resistant, and looks good wash after wash.

Available in white with a blue trim and white with a tan trim.

Visit –