Category Archives: Asmar Equestrian Clothing Range
Let the games begin!
As London plays host to the 2012 Olympics, there are just 3 colours to be seen in this summer – Red, White and Blue!
2012 is certainly the year to be patriotic. We have already paid homage to all things regal by celebrating the Queen’s Diamond jubilee and adorning ourselves in fashion memorabilia from Union Jack Wellies by Hunter to the latest Tote bag covered in Corgis by Topshop. Now we need to celebrate the Olympics and support our British athletes by bringing out the Red, White and Blue and adding our own sporting twist.
If you can’t quite see yourself in a replica of Stella McCartney’s figure hugging kit designed for Team GB, then perhaps a fusion of high-performance gear along with high fashion is more your thing.
Teaming our love of the Olympics with the Union Jack, Asmar Equestrian has some gorgeous Red, White and Blue designer clothing. Their timeless Polo Shirts are the epitome of British style along with the softshell stretchy gillet type vests.
Fashion designer Noel Asmar from Asmar Equestrian is extremely excited about the 2012 Olympics and has been influenced by the latest fashion trends when designing her high performance sportswear with a British twist, she says “The 2012 Olympics is such an exciting time for Britain. It has also allowed us designers to have a little fun of our own! Red, White and Blue are great colours to work with; White is a perfect base colour and goes with almost anything. Red has the misinterpretation of being a daring colour to wear; it’s the colour of love and passion, which makes it very warming. Blue, especially Navy, is a timeless colour that can easily be dressed up or down. It’s not as ‘safe’ as black, making it the perfect colour no matter what the occasion.”
Noel continues, “Our entire clothing range incorporates the classic British style with strong hints of fashion, something we hope this year’s Olympians will love!”
Whether you are a sporting person looking for a British style this year, or simply want to support Team GB, then the Asmar Equestrian clothing range is perfect. All of their pieces include equestrian tailoring and practical features, but are also very beautiful. They are the perfect example of functionality meeting high-end fashion.
To see all of Asmar Equestrian’s clothing range, visit www.asmarequestrian.com – UK stockists are listed on the site.
Something for the Men…
Men’s Fitness Jacket
Men’s European cut jacket, slightly tailored. Standing collar when zipped up, relaxed collar when unzipped. Secure your items in the zippered side pockets. The jacket also has a handy chest zippered pocket for your music.
Available in Black, Charcoal, Chocolate, Olive, Skylight, Spicy Berry, Tan and White.
For more details click here
The importance of a changing room
Changing rooms are an important aspect of buying clothes. If a company gets it wrong, we may not buy from them…
Noel Asmar advices retailers on how to get improve their changing rooms. Do you agree with her points and tips?
The best retail experience possible
Before completely renovating your existing fitting rooms, a few slight changes to your sales technique could help. Accompanying a potential buyer into the changing rooms or having a sales assistant there can dramatically increase the chances of a sale; a customer who has to go back and forth to change clothes and get different sizes can quickly find themselves stressed and fed-up. A steady stream of clothes being bought to the customer will enhance their shopping experience and will not inconvenience them. Having someone on the shop floor encouraging the use of the changing rooms could also help turn a potential browser into a paying customer. But remember, you need great service in order to get your customers into those dressing rooms in the first place! Having enthusiastic, approachable and personable assistants will ensure the best retail experience possible. It will elevate your brand and keep customers coming back.
Women in particular can be a little fussy when it comes to changing rooms. Not only do they demand a clean place to try clothes on, but all the little touches and extra finishes leave a lasting impression. Hooks and hangers would be a great addition, if you’re looking for inspiration, as stripping off and putting their clothes in a pile straight on the floor isn’t a great way to start off the customer’s experience with you. A bit of space always helps, as small changing rooms can quickly become annoying and not a place you want to spend much time in, if they are too tiny.
The full feature is available in the current edition of ETN magazine.
How important is a changing room?
Could a small make-over to a changing room help to generate more sales?
Changing rooms are an important part of all retail outlets, but often they remain one of the most under-serviced parts of the store. According to Envision Retail, a London-based consultancy, customers who use a fitting room are 71 percent more likely to buy — and buy twice as much — than those simply browsing the sales floor. The consultancy went on to find that if customers were offered a personal service while in the changing room, they would buy nearly three times more than the casual shopper.
Many retailers spend a huge amount of time researching how best to service their changing rooms. They create elaborate strategies such as slimming mirrors and specific lighting in order to increase sales. Not all retailers have to make such dramatic changes, however. Simple methods such as making people feel more comfortable can help. If your changing rooms are in need of an update, or are even dirty or slightly dingy, people will be less likely to try clothes on, and these conditions will turn customers away pretty fast. As previously mentioned, you need those buyers in your changing rooms!
The full article is out now in the current issue of ETN magazine.
Technical Women’s Polo Shirt
Bold colours and technical fabrics make this lightweight shirt a spring and summer wardrobe staple. The shirt features contrasting button hole stitching for a stylish touch. It boasts a longer length, so you can tuck it in easily. Made from 100% Polyester with the benefits of ChitoSante antibacterial treatment, making the fabric breathable, fast drying, odour resistant and pill resistant. The shirt also offers SPF 30 Protection.
Sizes – XS – 2XL.
Merino Wool Vneck
Be ready for any occasion with this lightweight v-neck with contrasting elbow patches. This stylish piece can be worn alone or layered with ease. It boasts a longer length, so you can tuck it in easily. Merino wool is breathable and helps regulate natural body temperature for just the right amount of warmth. Merino wool is known for the ability to regulate natural body temperature, wicks moisture away from the body allowing the skin to breathe.
Available in sizes – XS – 2XL.
Colours: Heather Grey and Black.
Can’t wear black in the summer? Think again!
Like many of us, your wardrobe probably consists of one or two(!) black pieces of clothing. Black is flattering, always in fashion and a timeless colour that is loved by all. Possibly the one negative side of our love for black, is when it comes to summer. Black absorbs the heat more than any other colour, so we have always steered clear during the summer months. That is, until now!
Asmar Equestrian is pleased to announce two new ladies riding tops in…you’ve guessed it, black! Like all of our clothing, these tops are soft, lightweight and breathable. No longer do you have to worry about black absorbing the heat and making you uncomfortable and hot. 
The technical design of these tops consists of a Chitosante treatment, allowing the garment to be absorbent, durable, fast-drying and static-free, which ultimately means black, is back in fashion for the summer!
The Ladies Polo Shirt and Long Sleeved T, are avialble NOW! They are both staple items of clothing for any outdoor lover. They are stylish, chic and just perfect for any occasion such as riding, hacking or simply out shopping, taking a relaxing walk or lunching with the girls.
Summer Show Jacket Sale – 40% off
Don’t miss out on our Summer Show Jacket Sale..! These prices will only be available until July 15th – so get yours today.
Click here to view our range of stylish show jackets.
Dressage Show Jacket
Special Price. Visit www.asmarequestrian.com
Classic is never out of style. This show jacket design features a contoured design, notched collar with four buttons on front, a center slit on back, and elbow patches. Three convenient welt pockets. Detailed Asmar Equestrian buttons create a polished finish.
Hunter Jumper Show Jacket
Special price!! Visit – www.asmarequestrian.com
Smart design – features a lapel collar, 3 button enclosure and two fashionable side slits on back. Shorter length jacket.
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