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Asmar in Equestrian Trade News
Asmar Equestrian returned from the annual British Equestrian Trade Association’s International Exhibition with the Award for the Most Innovative Rider Clothing of the Year 2011. Not only that, but we also won best stand too!
Check out our coverage in ETN –
http://www.asmarequestrian.com
Our award winning All Weather Rider Jacket
Asmar Equestrian returned from the annual British Equestrian Trade Association’s International Exhibition with the Award for the Most Innovative Rider Clothing of the Year 2011. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functional garment, well tailored to allow plenty of movement and flexibility”.
Our jacket has a sophisticated style and design.
A unique jacket that transforms to keep you and most saddles dry in all weather conditions. Front and back skirt unveil behind a hidden zipper gusset to fit over your saddle. When the skirts are not in use, they snap elegantly into place. A “must have” for serious riders, trainers and all the mums out there supporting their young riders.
Features –
- European tailored fit
- Removable hoodie
- 3M Reflective piping at back of jacket for safety
- YKK zippers, two-way zippered down front, adjustable gussets at cuffs, and front & back skirt
- Zippered chest and side pockets for mobile or personal items
- Inside ribbed sleeve cuff to prevent hay and weather elements from entering
- 2 way stretch
- Waterproof fabric, windproof, breathable
- Pill Resistant & Horse hair brushes off easily
- Easy care – machine wash low heat, hang to dry
Available in sizes xs to xxl.
Also available in a range of colours – black, brown plaid, charcoal, plum and navy.
Please visit www.asmarequestrian.com for more information and to order our award winning product.
Asmar wins 2011 BETA award for riding clothes
Asmar Equestrian returned from the annual British Equestrian Trade Association’s International Exhibition with the Award for the Most Innovative Rider Clothing of the Year 2011. Asmar won for its All Weather Rider™ jacket judged to be an “elegant, multi-functionalgarment, well tailored to allow plenty of movement and flexibility”.
The patent pending coat transforms to cover riders and most saddles from the weather. A hidden zipper gusset at the center back and front unveils awaterproof skirt to extend over the saddle. Zippers at the cuffs with a builtin cuff prevent hay and rain from entering the sleeve. The fabric is bondedwith a lightweight fleece backing for warmth without bulk. The fabric iswaterproof, windproof and stretches in all directions. The All Weather Riderjacket is designed for riders who want to ride in virtually any weather.
In accepting the award, Noel Asmar, CEO, rider and designer, expressed gratitude not only to BETA but the scores of retailers who have ordered the line of rider specific clothing designed to perform with the use of sophisticated technical fabrics that stretch to enhance the comfort and practicality of the collection.
Asmar Equestrian outerwear debuted in North America at AETA in January and in Europe at BETA in February, featuring a rich color palette and styles with a play on tradition highlighted by elongated silhouettes for a flattering, ageless style in and out of the ring.
Noel Asmar has been designing for some of the world’s best known lifestyle brands for over a decade. Inspired by her own love for the equestrian lifestyle, Asmar focuses on creating distinguished apparel with technical savvy and details that clearly define the brand.
Asmar Equestrian walks the BETA runway
Asmar Equestrian makes their official debut in Europe on the BETA Runway with an inspirational scene that presented a new sense of fashion for the equine fashionistas. Asmar Equestrian Dazzles the audience with delightful details, hidden gussets come to life on the catwalk as the models unzip back and front skirts on The All Weather Rider™ coat to demonstrate how this award winning coat transforms to cover you and your saddle!
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