Blog Archives

Asmar Equestrian gains UK media representation

Asmar Equestrian, part of Noel Asmar Design Inc, the Canadian brand of timeless fitness and leisurewear, has appointed a UK media representative to help promote the equestrian brand in Britain, and also develop
retailer relationships.

Sirenia Press Solutions, based in Kent in the south of England, is run by writer and Public Relations consultant Kathy Carter, and offers traditional PR as well as targeted social media. Kathy has extensive PR experience in many consumer sectors and is one of a small number of UK journalists with an Olympic 2012 Press Pass. Kathy works alongside Lynette Godwin, who is highly experienced in the field of product launches.

Asmar Equestrian CEO, Noel Asmar, says she looks forward to working with the team. “We have started by launching our social pages, which include, and have already had some very positive feedback,” she says. “With retailer interest growing, particularly in our popular All Weather Rider™ jacket, now is the time to engage more with our audience; Sirenia Press Solutions has some great ideas in store to help us spread the word to fashion-conscious horse riders.”

“We’re thrilled to be working alongside Asmar,” adds Kathy. “Social media in particular works very well for clothing brands, and of course it helps that Asmar’s products are so sophisticated and desirable!”

Retailers should email their enquiries to:

The company’s web pages are –

Website –

UK Blog – 

Facebook –