Asmar Equestrian at BETA 2012


Equestrian Representatives!

Asmar Equestrian will be at BETA from 19th – 21st Feb 2012 at NEC, Birmingham UK.

Asmar Equestrian chose BETA 2011 to launch its range of exclusive outerwear apparel, and returns in 2012 with some exciting new lines. In 2011, Asmar took home the hotly-contested Most Innovative Rider Apparel innovation award for the All Weather Rider™ Jacket, judged to be ‘elegant, multi-functional and well-tailored’.

The jacket will be showcased in the Horse Demonstration Arena, and is gaining considerable support from leading riders.

“I love the fact it is so practical – it is of course waterproof and windproof, but also lightweight and breathable,” says Grand Prix dressage rider and trainer, Sarah Millis.

Leading Young Rider and Para gold medallist Sophie Wells is also a fan. “The All Weather Rider has a concealed skirt behind a zipped gusset that fits over your saddle, both at the front and back, which I can’t believe hasn’t been thought of before.”

2012 sees Asmar introducing a full collection of riding wear to retailers, including outerwear, show apparel, warm-up wear and riding breeches. “We are looking forward to speaking directly with retailer representatives and getting the clothes into people’s hands at BETA,” Noel adds.

See Asmar Equestrian at stand K-6-2 at BETA and visit the website at


Posted on January 9, 2012, in BETA and tagged , , , , , , . Bookmark the permalink. Leave a comment.

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